Credit Unions & Community Banks Website Structure Guide
A well-structured site for credit unions and community banks organizes around membership/eligibility pages, product comparison pages, switching guides, insurance and safety pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- membership/eligibility pages
- product comparison pages
- switching guides
- insurance and safety pages
Where most sites get the hierarchy wrong
No clear switching guide, when the perceived hassle of moving accounts is the single biggest barrier to acquisition in this category.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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