Craft Breweries & Distilleries Website Structure Guide
A well-structured site for craft breweries and distilleries organizes around taproom/visit guides, product/tasting-notes pages, event/release calendars, location pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- taproom/visit guides
- product/tasting-notes pages
- event/release calendars
- location pages
Where most sites get the hierarchy wrong
Product pages with no real tasting notes or story, in a category where craft/origin narrative is the actual purchase driver.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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