Cooking Schools Website Structure Guide
A well-structured site for cooking schools organizes around single-class vs program pages, cuisine-specific class pages, date/schedule and pricing pages, private/corporate event pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- single-class vs program pages
- cuisine-specific class pages
- date/schedule and pricing pages
- private/corporate event pages
Where most sites get the hierarchy wrong
No clear split between recreational one-off classes and professional culinary programs, confusing two entirely different buyer intents.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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