Contract Manufacturing Website Structure Guide
A well-structured site for contract manufacturers organizes around capability and tolerance pages, certification and quality system pages, industry-specific pages, MOQ and lead time pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- capability and tolerance pages
- certification and quality system pages
- industry-specific pages
- MOQ and lead time pages
Where most sites get the hierarchy wrong
No published tolerances, certifications, or minimums, which are the hard technical filters engineers use to shortlist suppliers.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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