Construction & General Contracting Website Structure Guide
A well-structured site for general contractors organizes around licensing/insurance transparency pages, project-type portfolio pages, process/timeline guides, location pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- licensing/insurance transparency pages
- project-type portfolio pages
- process/timeline guides
- location pages
Where most sites get the hierarchy wrong
Licensing and insurance status buried or absent, despite being the single biggest trust question a commercial or homeowner client has.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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