Concrete & Masonry Website Structure Guide
A well-structured site for concrete and masonry contractors organizes around project-type cost guides, material/finish comparison pages, cure time and process pages, location pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- project-type cost guides
- material/finish comparison pages
- cure time and process pages
- location pages
Where most sites get the hierarchy wrong
No cure-time or process content, so customers don't know what to expect and contractors field the same questions by phone forever.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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