Compounding Pharmacies Website Structure Guide
A well-structured site for compounding pharmacies organizes around compounding capability pages (dosage forms, allergen-free), condition pages (BHRT, veterinary, pediatric), prescriber and insurance pages, shipping and turnaround pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- compounding capability pages (dosage forms, allergen-free)
- condition pages (BHRT, veterinary, pediatric)
- prescriber and insurance pages
- shipping and turnaround pages
Where most sites get the hierarchy wrong
No content explaining what compounding actually is, losing patients referred by a doctor who never explained it either.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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