Community Health Centers Website Structure Guide
A well-structured site for community health centers organizes around sliding-scale fee and insurance pages, service pages (primary care, dental, behavioral health), eligibility and enrollment pages, location and hours pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- sliding-scale fee and insurance pages
- service pages (primary care, dental, behavioral health)
- eligibility and enrollment pages
- location and hours pages
Where most sites get the hierarchy wrong
No clear sliding-scale fee explanation, when affordability is the entire reason a patient is searching for a community health center instead of a private practice.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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