Commercial & Small Business Lending Website Structure Guide
A well-structured site for business lenders organizes around loan product comparison pages, qualification requirement pages, true-cost/APR guides, industry-specific pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- loan product comparison pages
- qualification requirement pages
- true-cost/APR guides
- industry-specific pages
Where most sites get the hierarchy wrong
Quoting factor rates instead of APR, which obscures the real cost of capital and is a well-known trust problem in this category.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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