Commercial Leasing Brokers Website Structure Guide
A well-structured site for commercial leasing brokers organizes around submarket availability pages, space-type pages (office, retail, industrial), tenant representation explainer pages, market report pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- submarket availability pages
- space-type pages (office, retail, industrial)
- tenant representation explainer pages
- market report pages
Where most sites get the hierarchy wrong
Static PDF market reports instead of a searchable, current availability page — the format brokers actually want to browse.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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