Colleges & Universities Website Structure Guide
A well-structured site for colleges and universities organizes around program/major outcome pages, net price and aid pages, admissions requirement pages, career placement data pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- program/major outcome pages
- net price and aid pages
- admissions requirement pages
- career placement data pages
Where most sites get the hierarchy wrong
Publishing sticker price without net-price and outcome data, which is what prospective students and families are actually comparing across schools.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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