Coffee Roasters Website Structure Guide
A well-structured site for coffee roasters organizes around origin and tasting notes pages, roast level guides, brew method guides, subscription and freshness pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- origin and tasting notes pages
- roast level guides
- brew method guides
- subscription and freshness pages
Where most sites get the hierarchy wrong
No brew guidance per coffee, when brewing method dramatically changes the result and a bad first brew loses the customer permanently.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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