Catering & Food Service Website Structure Guide
A well-structured site for catering companies organizes around menu/pricing pages, event-type guides, dietary-accommodation pages, location/delivery pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- menu/pricing pages
- event-type guides
- dietary-accommodation pages
- location/delivery pages
Where most sites get the hierarchy wrong
No per-person pricing published, leaving budget-conscious buyers unable to self-qualify before reaching out.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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