Career Coaching Website Structure Guide
A well-structured site for career coaches organizes around outcome-specific pages, process explainer pages, pricing guides, coach bio/credential pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- outcome-specific pages
- process explainer pages
- pricing guides
- coach bio/credential pages
Where most sites get the hierarchy wrong
Vague 'unlock your potential' messaging instead of concrete, outcome-specific content (career change, promotion, interview prep) matching real searcher goals.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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