Cardiology Website Structure Guide
A well-structured site for cardiology practices organizes around symptom pages, diagnostic test explainer pages, condition pages (afib, heart failure, high cholesterol), second-opinion pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- symptom pages
- diagnostic test explainer pages
- condition pages (afib, heart failure, high cholesterol)
- second-opinion pages
Where most sites get the hierarchy wrong
No content explaining what a referral or test result actually means, leaving anxious patients to search elsewhere for plain-language answers.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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