Call Centers & BPO Website Structure Guide
A well-structured site for call centers and BPO providers organizes around pricing model pages, SLA and QA metric pages, onshore vs offshore comparison pages, industry-specific pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- pricing model pages
- SLA and QA metric pages
- onshore vs offshore comparison pages
- industry-specific pages
Where most sites get the hierarchy wrong
No published SLA or quality metrics, which is the only meaningful basis for comparing outsourcing vendors.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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