Business & Corporate Law Website Structure Guide
A well-structured site for business law firms organizes around entity formation guides, contract explainer pages, template-vs-counsel guides, industry-specific compliance pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- entity formation guides
- contract explainer pages
- template-vs-counsel guides
- industry-specific compliance pages
Where most sites get the hierarchy wrong
No content addressing the template-vs-lawyer decision directly, which is exactly what a cost-conscious founder is weighing.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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