Board Game Companies Website Structure Guide
A well-structured site for board game publishers organizes around player-count and age-range pages, genre pages (strategy, party, cooperative), playtime and complexity rating pages, expansion/accessory pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- player-count and age-range pages
- genre pages (strategy, party, cooperative)
- playtime and complexity rating pages
- expansion/accessory pages
Where most sites get the hierarchy wrong
No complexity rating alongside age range, since a game can be age-appropriate but far too complex (or too simple) for the actual group buying it.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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