Bakeries & Custom Cakes Website Structure Guide
A well-structured site for bakeries organizes around lead time and ordering pages, pricing by size/design pages, allergen and dietary pages, flavor and tasting pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- lead time and ordering pages
- pricing by size/design pages
- allergen and dietary pages
- flavor and tasting pages
Where most sites get the hierarchy wrong
No lead-time or minimum-notice information, which is the single most common reason a custom order inquiry can't be fulfilled.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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