Audiology & Hearing Care Website Structure Guide
A well-structured site for audiology practices organizes around hearing test explainer pages, device comparison and cost pages, insurance/coverage guides, OTC-vs-prescription pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- hearing test explainer pages
- device comparison and cost pages
- insurance/coverage guides
- OTC-vs-prescription pages
Where most sites get the hierarchy wrong
No honest content about over-the-counter hearing aids, which patients are already researching and which silence around only damages trust.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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