Attractions & Entertainment Venues Website Structure Guide
A well-structured site for attractions and entertainment venues organizes around visit duration and age suitability pages, ticket and pricing pages, accessibility pages, group and party booking pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- visit duration and age suitability pages
- ticket and pricing pages
- accessibility pages
- group and party booking pages
Where most sites get the hierarchy wrong
No visit-duration or age-suitability guidance, which is exactly what a parent planning a day is trying to determine before buying tickets.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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