Asphalt Paving Website Structure Guide
A well-structured site for asphalt paving contractors organizes around driveway vs parking lot pages, cost-per-square-foot pages, repair vs repave pages, cure time and care instructions pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- driveway vs parking lot pages
- cost-per-square-foot pages
- repair vs repave pages
- cure time and care instructions pages
Where most sites get the hierarchy wrong
No cost-per-square-foot ranges anywhere, when this is the first thing a homeowner comparing 3 quotes wants to sanity-check online.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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