Art Supplies Brands Website Structure Guide
A well-structured site for art supply brands organizes around student vs professional grade pages, medium-specific pages (watercolor, acrylic, oil, pastel), starter kit pages, lightfastness/quality rating pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- student vs professional grade pages
- medium-specific pages (watercolor, acrylic, oil, pastel)
- starter kit pages
- lightfastness/quality rating pages
Where most sites get the hierarchy wrong
No student-vs-professional-grade distinction, leading beginners to overspend or professionals to underbuy relative to what they actually need.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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