Art Schools Website Structure Guide
A well-structured site for art schools organizes around age/skill-level class pages, medium-specific pages (painting, ceramics, drawing), pricing and term/session pages, instructor bio pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- age/skill-level class pages
- medium-specific pages (painting, ceramics, drawing)
- pricing and term/session pages
- instructor bio pages
Where most sites get the hierarchy wrong
No skill-level filtering on class pages, mixing complete beginners and experienced hobbyists into the same undifferentiated listing.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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