Air Cargo Services Website Structure Guide
A well-structured site for air cargo companies organizes around air vs ocean comparison pages, expedited/charter service pages, coverage route pages, customs and documentation pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- air vs ocean comparison pages
- expedited/charter service pages
- coverage route pages
- customs and documentation pages
Where most sites get the hierarchy wrong
No direct air-vs-ocean cost/time comparison, when that tradeoff is the exact decision most shippers are trying to make before choosing a mode.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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