Actuarial Consulting Website Structure Guide
A well-structured site for actuarial consulting firms organizes around practice-area pages (pension, P&C, health, life), credential pages (FSA, ASA, MAAA), regulatory filing support pages, case study pages — with clear navigation to each, not buried behind a generic "Services" menu.
What the top-level navigation should include
Each of these deserves its own clear place in navigation, not a sub-menu three clicks deep:
- practice-area pages (pension, P&C, health, life)
- credential pages (FSA, ASA, MAAA)
- regulatory filing support pages
- case study pages
Where most sites get the hierarchy wrong
One undifferentiated "actuarial services" page instead of separate practice-area pages, when pension and P&C actuarial work are entirely different buyer searches.
URL structure
Keep URLs short, descriptive, and matched to the page's actual content — a URL that matches the page's real topic (rather than an internal project code or generic ID) helps both visitors and search engines understand the page before they even click.
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