How to Build Topical Authority in Occupational Therapy
Topical authority for occupational therapy practices comes from covering the real question space a customer has — starting with "will OT actually help with this specific limitation and what does a session look like" — not from a handful of generic service pages. The core page types that matter: condition pages (stroke recovery, sensory processing, hand therapy), pediatric OT pages, what-to-expect pages. Structure and completeness matter more than raw volume.
What does topical authority look like for occupational therapy practices?
Most occupational therapy practices run a handful of generic service pages and stop there. Real topical authority means covering every real question a prospective customer has, starting from the one that actually starts their search: "will OT actually help with this specific limitation and what does a session look like."
That means building out the full page types this subject needs, not just a homepage and a contact form.
What page types matter most?
The page types that carry the most weight for this industry:
- condition pages (stroke recovery, sensory processing, hand therapy)
- pediatric OT pages
- what-to-expect pages
- insurance and referral pages
What's the most common mistake?
Conflating occupational therapy with physical therapy in the copy, confusing patients who don't know the difference and can't tell which one they need.
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Plans the full page set occupational therapy practices actually need, writes every page, interlinks them automatically, and hosts the result — $99/mo, one domain.
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