Topical Map Template
Plan the complete page set a subject needs before writing anything.
1. Central entity
e.g. Project management software
e.g. We build PM software for agencies
Too broad a subject never completes. If a stranger wouldn't understand the scope in one phrase, narrow it.
2. Pillars
e.g. Choosing the right tool
e.g. Getting started
e.g. Advanced usage
5–15 clusters per pillar is typical. Each pillar should be a genuinely distinct sub-topic, not a rephrasing of another.
3. Cluster pages per pillar
e.g. Project Management Software for Agencies
e.g. Comparison / decision-stage
Fan out with what/why/how/vs/for-segment. Cluster by shared intent, not string similarity.
4. Interlinking plan
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Every child links up to its pillar, every pillar links down. Zero orphans.
Or skip filling this in by hand.
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