Content Brief Template

What a writer needs before drafting a single page.

1. Page basics

Working title

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Target query / question

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Search intent

e.g. Informational, comparison, transactional

The title should answer the exact question a reader typed, not a loosely related topic.

40–60 word direct answer

Self-contained — would this alone answer the question if quoted out of context?

This becomes the opening paragraph. If it doesn't stand alone, it's not ready.

H2 (as a real question)

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H2 (as a real question)

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H2 (as a real question)

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Each section should independently answer its own heading — chunks get read in isolation by AI retrieval.

Real source to cite

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Facts that belong in a table, not prose

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Never fabricate a statistic or source. Vague authority language ('studies show') is worthless to both readers and AI engines.

Links up to (pillar)

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Links across to (siblings)

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Omnitopical plans, writes, and publishes this structure automatically for your actual business.