ContentShake AI vs Frase
Quick answer
ContentShake AI is contentShake AI is Semrush's AI content tool, generating SEO-friendly article drafts using Semrush's own keyword data. Frase is frase helps research and outline content against top-ranking pages, with AI writing assistance. Neither plans a full topical map or hosts the result — if you want the planning, writing, and hosting handled as one system instead of two separate tools, that's what Omnitopical does.
ContentShake AI
AI content tool by Semrush
Best for: teams already using Semrush who want AI drafts inside the same dashboard.
Frase
Content research and optimization tool
Best for: writers who want fast research and outlines before drafting content themselves.
ContentShake AI vs Frase, feature by feature
| Feature | ContentShake AI | Frase |
|---|---|---|
| Plans a full topical map before writing | No — generates individual articles from keyword data | No — research/outline tool, not full-site planning |
| Writes complete, publish-ready pages | Yes, per article | AI writing assistance, not full generation |
| Auto-interlinks pages as the site grows | No automatic interlinking | No automatic interlinking |
| Hosts the content on your domain | No — you publish through your own CMS | No — an editor, not a host |
| Machine files for AI + search (llms.txt, JSON-LD, sitemaps — 25+) | No | No |
| Pricing model | Bundled with or add-on to Semrush plans | Subscription tiers |
Where ContentShake AI falls short
- No full topical-map planning across a site
- No hosting — you publish through your own CMS
- No automatic interlinking between generated pages
Where Frase falls short
- No full topical-map planning across a site
- No hosting — an editor and research tool, not a publishing platform
- No automatic interlinking between pages
Or skip choosing between two point solutions.
Planning, writing, interlinking, and hosting — one system, $99/mo, one domain.